When technology reproduces…

So after reading three highly repetitive articles on convergence media, I only took one thing away from those 50+ pages… all it is, is technology reproducing and making little technological babies. Wether is the combination of a camera, computer and a phone all in one or having a car with a DVD player.
Deuze (2007) mentioned the idea of ‘prosumers’, the notion of an individual not only consuming media but producing it. To me this is probably the nest form of convergence. Everyone does it, whether they realise or not. You’re doing it right now. You do it when your post of Facebook or Twitter. Even commenting on this blog is a form on presuming.
Jenkins (2004) states how it alters the relationship between existing technologies, it impacts the way we consume media.
By why does any of this even matter? Who cares? Everyone multitasks when they are online, so why is it such a big deal.
It matters because it’s altering our way of life, whether we like it or not, when technology and media changes our lives slightly alter and if media and technology keep converging then what will our future hold? Everyone used to think about 5 years ago that phones can do everything possible but oh no look they keep adding stuff. Technology is ever changing. This continual change makes our future seem uncertain. How much further can technology go?



7 thoughts on “When technology reproduces…

  1. You are right, its crazy to think what are smart-phones will be able to do within a matter of years. The hand held devices are becoming more complex in technology but simpler for users, with phenomenal programs and applications being created for multiple uses. Technological media convergence is allowing for these further developments even with new and emerging software and applications regarding health care for smart-phones – just something crazy that I had stumbled across. Its the notion of health care all in the palm of your hand. With the relevant applications, one will be able to receive and check their own health information, which once required a visit to the doctors to obtain http://www.ted.com/talks/lang/en/eric_topol_the_wireless_future_of_medicine.html
    Reflecting on an earlier point you have raised, the rapidly increasing user generated (‘prosumer’) content has impacted the way which society as a whole consumes media. No longer are consumers happy to passively consume content but they are now actively getting involved through leaving comments, blogging as well as creating their own content and getting involved in remix culture. A great example of prosumer content is the mash up of The Beatles White Album and Jay Z’s Black Album, created by Danger mouse in order to create the ‘Grey Album’ https://www.youtube.com/watch?v=3zJqihkLcGc&feature=player_embedded. We as regular consumers of the media we are now involved in the participatory culture of the online world, no longer just end users of content but we are now also producing it.

  2. You are right, every single person that has an online presence is producing content at the exact same time as they are consuming it yet hardly anyone realises this. Media convergence has completely altered the way we consume content on a daily basis as we are now able to actively interact with other users instantly at any time of the day. It really does scare me though, what the future holds and just how advanced technology will become over the years, but I guess we will have to wait and see..

  3. I agree that ‘presuming’ is probably the most exciting thing to come out of technological convergence. I enjoy the fact that we as consumers are no longer ‘passive’ simply consuming what we are fed, but that we are now ‘active’ consumers who can actively participate. There are some negatives with this concept regarding credibility and accuracy but I think overall it is an exciting and interesting concept.

  4. I think the recent Federal election has highlighted the clash, or convergence, of new and traditional media technologies quite well. Many of my friends and the people I follow on twitter have utilised modern social media platforms to present their opinion and engage in open debate with other users about election issues and political parties. Similarly, traditional media forms like the newspaper print sections that include Tweets and Facebook status’, showing the blurring of lines between media forms and the recognition that these media forms are viable sources of news. Print media journalists and conglomerate owners like Rupert Murdoch have actively used Twitter (and the Daily Telegraph! – online and in print) to similarly present their views. The use of the ‘retweet’, ‘comment’ and ‘like’ on social media sites highlight a basic left of pro-usership and encourage us to engage with the content that we are consuming. This article, despite being written 3 months ago, discusses how politics is being moved online and social media being used as a political tool: http://theconversation.com/moving-politics-online-how-australian-mainstream-media-portray-social-media-as-political-tools-15465, whilst this article proposes what the 2020 media and entertainment scape will be like as it embraces the consumer-producer paradigm: http://2020mediafutures.ca/the+prosumer%3A+consumer+as+content+producer

  5. Technological babies are taking over the world! That could be a movie! Unless you’ve been living under a rock, almost everyone is a prosumer (especially our generation!). We are way more satisfied if we comment on someone else’s link to a video that they’ve posted on Facebook, rather than just watching it. We’re happy to put our “two cents in” on public issues by using Twitter to engage with TV shows such as Q&A. Generally, I think humans are just very, very opinionated and convergent media platforms hand us a method of getting our opinions out there, on a platter.

  6. I’ll start with answering your question. I believe that we’re only at the beginning of the possibilities of convergent media. The fact of the matter is that new age convergence isn’t everywhere yet, and as such, all the current ‘new’ technologies will be able to further extrapolate. And that’s not really a bad thing in my opinion, it opens many doors for future possibilities in almost all areas applicable to business and living.
    But I don’t really get your stance, which is a real shame, you never really come to much of a conclusion about your own take on the issue and that doesn’t do much to make your post particularly engaging. That said I quite liked your points on the little things that make up common applications of convergence, helps gives the lay person context to the issue.

  7. Youre right to say that convergence has led to this fairly new idea of ‘prosuming.’ Jenkins explains that whilst convergence has allowed for the advent of things like transmedia storytelling the circulation of media content across media systems, competing media economies and national borders all rely heavily on the active participation of us, the consumer. There would be not demand or need for things like transmedia storytelling or for continued convergence if consumers weren’t interested in having all their media functions and platforms within one device, for instances a smart phone from which they could ‘prosume’ media.

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